Innovation object and objectives: Product, process, energy source, service, support, method, and results;
Global Market: Innovative, and Satisfy needs/be competitive on the market around world;
Environmental Protection in aspect: All life-cycle of products: Reduce negative impact (optimum = zero impact), Recycle, and reuse;
All Phase life-cycle of products & projects: Full life cycle must be considered and implemented;
Business Goals: Go green or reduction negative environment impact, be sustainable and profitable, economical or ecological; and set an good example and new innovation/green standard to the industry around world.